August 20th, 2009
These are my links for August 19th
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August 10th, 2009
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August 6th, 2009
These are my links for August 5th
- Pseudo Battle: Creatives vs. Research – Locals Still Have No Idea « Marketing Highway – The advertising industry again this week called for market researchers to come clean on the success or otherwise of their vetting of ad campaigns.
This is an incredibly interesting battle, I’ve found quantitative research is incredibly insightful after things have happened – say to measure the impact a campaign has had, and qual to discover themes and concepts.
- visualcomplexity.com | About – "Functional visualizations are more than innovative statistical analyses and computational algorithms. They must make sense to the user and require a visual language system that uses colour, shape, line, hierarchy and composition to communicate clearly and appropriately, much like the alphabetic and character-based languages used worldwide between humans."
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July 30th, 2009
These are my links for July 29th
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July 25th, 2009
These are my links for July 24th
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July 18th, 2009
These are my links for July 17th
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July 17th, 2009
These are my links for July 16th
- Seth’s Blog: Is marketing an art or a science? – This sort of marketing works when it works, but it usually doesn't. That's because we're dealing with humans, the wild card in the system.
The other marketers are artists. They inspire and challenge and connect. These marketers are starting from scratch, creating movements, telling jokes and surprising people. Scientists aren't good at that.
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July 16th, 2009
These are my links for July 15th
- Google’s Pitch – KnowledgeToday – Google has been calling on agencies around the world, according to The Globe, "trying to gain ground in major ad campaigns." Its pitch: "Google is an ally, not a rival, in the fast-evolving world of online marketing." One agency executive summed up the mixed feelings his industry has about Google, describing it as a "frenemy, both friend and enemy." Another compared it to Skynet, the network of artificially intelligent computers and robots that took over the world in the Terminator movies.
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July 14th, 2009
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