Bookmarks for August 5th
These are my links for August 5th
- Pseudo Battle: Creatives vs. Research – Locals Still Have No Idea « Marketing Highway – The advertising industry again this week called for market researchers to come clean on the success or otherwise of their vetting of ad campaigns.
This is an incredibly interesting battle, I’ve found quantitative research is incredibly insightful after things have happened – say to measure the impact a campaign has had, and qual to discover themes and concepts.
- visualcomplexity.com | About – "Functional visualizations are more than innovative statistical analyses and computational algorithms. They must make sense to the user and require a visual language system that uses colour, shape, line, hierarchy and composition to communicate clearly and appropriately, much like the alphabetic and character-based languages used worldwide between humans."