Bookmarks for February 17th
These are my links for February 17th
- RB Profiler | Branding | Functional issues | Expertise | Strategy Consultants – RB Profiler opens up a new dimension of brand management. Since it is based on comprehensive consumer surveys, this tool makes it possible to illustrate and analyze brand profiles and customer segments in a quantified, value-oriented manner. Rather than focusing on brands or products, the Profiler method looks at consumers' values and needs. These are the elements that determine consumers' attitudes toward a brand, and which ultimately influence the decision to buy.