Is the Future Inbound?
Saturday, May 20th, 2006My friend Allan Engelhardt was featured in a recent piece in Database Marketing magazine. Having spoken to him, it sounds like he’s got some neat technology to help Vodafone and others upsell to people with well timed and relevant offers. It seems to work a treat!
The great value of inbound over outbound, Engelhardt stresses, is that the initiative is coming
from the caller, who as a consequence is in the mood to talk and do business. When intelligently directed, the take-up on offers is inevitably vastly greater than when they are not. “It’s very targeted: you don’t spam people, and you don’t get into a situation of
giving them exactly the same offer every two months:’ he says.
You can download the article from here.
